Chief Kensington Adebutu: “Provide a Level Playing Field for Operators”
By Beckley, Francis Adebayo
In every sector of the economy, there are individuals who distinguish themselves not merely by the wealth they accumulate but by the values they uphold. Chief Kensington Adebutu, the renowned businessman and founder of Premier Lotto, popularly known as “Baba Ijebu,” stands as one of such personalities.
During his quest to secure the necessary licence to operate his lottery business in Lagos State, Chief Adebutu’s request was remarkably simple and principled: “Provide a level playing field for all operators.” He did not ask for special treatment, exclusive privileges, or policies designed to disadvantage competitors. Rather, he advocated for fairness, equity, and equal opportunity for everyone in the industry.
That request reflected a philosophy that has defined his public life—that businesses thrive best where the rules are transparent, competition is fair, and success is determined by innovation, hard work, and integrity rather than favouritism.
A Man of Humility and Honour
Despite his remarkable achievements and status as one of Nigeria’s most successful entrepreneurs, Chief Adebutu has consistently displayed humility. Those who have interacted with him often describe him as approachable, respectful, and deeply committed to ethical business practices.
His humility is reflected in his willingness to pursue justice through lawful means rather than through intimidation or abuse of influence. He has demonstrated that true greatness is measured not only by material success but also by character and respect for due process.
“What Are Our Chances of Winning?”
A recently circulated social media video has drawn public attention because of one recurring statement attributed to Chief Adebutu:
“What are our chances of winning?”
Many observers have interpreted this question as reflecting confidence in the rule of law and due process rather than an expectation of preferential treatment. Whether in business or in public affairs, it suggests a willingness to submit to established processes while seeking assurance that those processes are fair and impartial.
The question resonates because it reflects the desire of every law-abiding citizen and investor—to operate in an environment where justice is administered without fear or favour.
A Man of Integrity
Integrity is demonstrated by consistency between one’s words and actions. Chief Adebutu’s long-standing reputation in business has been built on perseverance, resilience, and commitment to legitimate enterprise.
Over the decades, he has contributed significantly to employment generation, wealth creation, and philanthropy, positively impacting thousands of Nigerian families through his business ventures and charitable initiatives.
His insistence on fairness rather than privilege reinforces the image of a businessman who believes that institutions should serve everyone equally.
A Fighter for Justice
History has shown that societies make greater progress when individuals are willing to stand for justice, fairness, and equality before the law.
Chief Kensington Adebutu’s call for a level playing field is more than a business request; it is a principle that should guide every regulatory institution. Investors gain confidence where rules are applied consistently, competition is fair, and no operator enjoys undue advantage over another.
Such principles strengthen public trust, encourage investment, and ultimately contribute to national economic development.
Conclusion
Chief Kensington Adebutu’s legacy extends beyond lottery operations or business success. His consistent emphasis on fairness, equal opportunity, and respect for due process portrays him as a leader who values justice above privilege.
His message remains relevant today:
“Provide a level playing field for operators.”
These words encapsulate a timeless principle that every thriving economy requires—fair competition, impartial regulation, and equal opportunities for all. Where justice prevails, businesses flourish,
investors gain confidence, and society prospers.
•By Beckley Francis Adebayo
MSc, FCA, FCIB
