NIPR Lagos Chairman Calls for Early LaPRIGA 2025 Entries: Urges Members to Avoid Last-Minute Rush
The Chairman of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR Lagos), Dr. Samuel Ayetutu, fnipr has encouraged practitioners, agencies and corporate communication teams to complete their submissions for the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2025 well ahead of the deadline.
Speaking on the importance of timely submissions, Dr. Ayetutu emphasised that early entry preparation reflects professionalism and allows for higher-quality presentations.
“My counsel is, be proactive,” Dr. Ayetutu stated. “We urge all individuals, agencies and corporate organisations to finalise their entries promptly to avoid the need for last-minute adjustments. Furthermore, we extend a special invitation to practitioners who have not participated before; this is your year to step into the spotlight and showcase your exceptional work.”
The Chairman further said “Now in its milestone 10th edition, LaPRIGA remains the flagship platform for recognising and celebrating innovation, creativity, and impact within Nigeria’s public relations industry”. The 2025 edition, themed “Nox Excellentia” – Night of Excellence, will spotlight outstanding achievements across over 20 award categories.
This year’s categories reflect the diverse excellence within the profession, including:
*PR Agency of the Year* – The pinnacle award for overall agency performance.
*Campaign Excellence Awards* – Recognising outstanding Public and Private Sector campaigns.
*Specialist Skills Awards* – Honouring excellence in Crisis & Issues Management, Internal Communications, and Community Relations.
*Industry Influencer Awards* – Celebrating the Most Influential PR Professional, Rising Star and Corporate Communication Professional of the Year.
*Innovation Awards* – Recognising Best Use of Technology and Insight-Driven Communication.
*Lifetime Achievement* – The Evergreen Award – Honouring sustained and exceptional contribution to the profession.
(A full list of award categories is available at www.lagosnipr.com/lapriga)
The LaPRIGA Selection Committee has outlined a clear and transparent submission process.
The deadline for submission is Friday, 28 November 2025. Late or incomplete entries will not be accepted.
Submission of entries is to be done online by completing a Google Form or downloading the official entry form at www.lagosnipr.com/lapriga.
Those who prefer hard copy submission are to deliver completed forms with all supporting documents to the NIPR Lagos Secretariat, 19 Town Planning Way, Ilupeju, Lagos.
Supporting documents should include campaign briefs, measurable results, testimonials and relevant performance metrics.
The evaluation criteria will be a 100-point system assessing strategy, creativity, execution and measurable impact will be used to evaluate all submissions.
The celebration will culminate in a grand gala event on Friday, December 12, 2025, at the MUSON Centre, Lagos. This “Night of Excellence” promises to bring together communication leaders, industry icons and young professionals to honour outstanding achievements and reaffirm the collective commitment to excellence in the PR profession.
*Signed:*
*Oguchukwu Okeke*
Public Relations Officer, Lagos NIPR.
