\u2022L-R Temitope Ashiwaju, Group Corporate Communications & Event General Manager; Israel Opayemi, Managing Director\/Chief Strategist, Chain Reactions Africa and Oluwadamilola Olujide, Associate Consultant, Chain Reactions Africa, at the contract signing appointing Chain Reactions Africa as the new Public Relations Consultancy for Indomie Instant Noodles in Nigeria.<\/i><\/p>\n
Lagos Nigeria<\/span><\/span> \u2013<\/span><\/span> Following <\/span><\/span>about six <\/span><\/span>months of credentials presentation<\/span><\/span>s<\/span><\/span> by some of Nigeria\u2019s leading public relations<\/span><\/span> firms<\/span><\/span>, D<\/span><\/span>ufil Prima Foods <\/span><\/span>Limited<\/span><\/span>, makers of Indomie Instant Noodles, <\/span><\/span>has announced its verdict<\/span><\/span> appointing <\/span><\/span>Chain Reactions Africa<\/span><\/span>, <\/span><\/span>one of<\/span><\/span>Africa\u2019s leading Public Relations and Integrated Communications Consultancies<\/span><\/span>, as its new S<\/span><\/span>trategic <\/span><\/span>C<\/span><\/span>ommunications and <\/span><\/span>Public Relations Consultant for Indomie Noodles in Nigeria.<\/span><\/span> This strategic partnership <\/span><\/span>which took effect on the 1<\/span><\/span> February 2024, <\/span><\/span>aims to <\/span><\/span>first consolidate<\/span><\/span> Indomie Noodles\u2019<\/span><\/span> market <\/span><\/span>leadership<\/span><\/span> and foster stronger<\/span><\/span> emotional<\/span><\/span> connections with consumers across <\/span><\/span>the <\/span><\/span>Nigeria<\/span><\/span>n market<\/span><\/span>.<\/span><\/span><\/b><\/p>\n With a commitment to delivering quality products and enriching the lives of consumers, <\/span><\/span>Dufil Prima Foods <\/span><\/span>Limited<\/span><\/span> recognis<\/span><\/span>es the importance of <\/span><\/span>breakthrough communications strategies<\/span><\/span> that reaches the hearts and move the wallets<\/span><\/span>. As part of its growth strategy<\/span><\/span> as the clear market leader<\/span><\/span>, the company has enlisted the expertise of <\/span><\/span>Chain Reactions Africa<\/span><\/span> to enhance its <\/span><\/span>flagship <\/span><\/span>brand<\/span><\/span> – Indo<\/span><\/span>mie Instant <\/span><\/span>Noodles\u2019<\/span><\/span> visibility, reputation, and engagement within the Nigerian market.<\/span><\/span><\/p>\n “We are excited to embark on this journey with <\/span><\/span>Chain Reactions Africa\u201d<\/span><\/span>,<\/span><\/span> said <\/span><\/span>Temitope Ashiwaju, Group Corporate Communications and Event General Manager<\/span><\/span> at <\/span><\/span>Dufil Prima F<\/span><\/span>oods <\/span><\/span>Limited<\/span><\/span>.<\/span><\/span> “Their proven track record of <\/span><\/span>creativity, strategic depth<\/span><\/span>,<\/span><\/span> understanding of<\/span><\/span> trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred<\/span><\/span> partner<\/span><\/span>.<\/span><\/span>Together, we aim to strengthen our <\/span><\/span>market leadership<\/span><\/span>, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience.”<\/span><\/span><\/p>\n Chain Reactions Africa<\/span><\/span> brings a<\/span><\/span>lmost 17 years <\/span><\/span>wealth of experience <\/span><\/span>in strategic communications for<\/span><\/span> brand building,<\/span><\/span> reputation management,<\/span><\/span> crisis management,<\/span><\/span>creative communication and <\/span><\/span>unique consumer experiences<\/span><\/span> and engagement in service of a diverse portfolio of clients from the public and private sector respectively<\/span><\/span>. <\/span><\/span>Chain Reactions Africa\u2019s<\/span><\/span> rich tribe of professionals drawn from public relations, advertising, digital marketing and experiential marketing <\/span><\/span>help in making uncommon integrated approach communications the firm\u2019s holy grails of response to every brief from clients.<\/span><\/span><\/p>\n Speaking on the news of the firm\u2019s selection as the preferred <\/span><\/span>S<\/span><\/span>trategic <\/span><\/span>C<\/span><\/span>ommunications<\/span><\/span> and Public Relations<\/span><\/span> partners for Indomie No<\/span><\/span>o<\/span><\/span>dles, Chain Reactions Africa\u2019s Managing Director and Chief Strategist, Israel <\/span><\/span>Jaiye<\/span><\/span> Opayemi said, <\/span><\/span>“<\/span><\/span>w<\/span><\/span>e are delighted<\/span><\/span>by this exciting piece of good news<\/span><\/span> from<\/span><\/span> Dufil Prima Foods <\/span><\/span>Limited<\/span><\/span> choosing us to manage the<\/span><\/span> Indomie Instant Noodles brand<\/span><\/span> and support their mission of delivering exceptional<\/span><\/span> products to Nigerian consumers<\/span><\/span>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" \u2022L-R Temitope Ashiwaju, Group Corporate Communications & Event General Manager; Israel Opayemi, Managing Director\/Chief Strategist, Chain Reactions Africa and Oluwadamilola<\/p>\n","protected":false},"author":1,"featured_media":5662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-grassroots"],"_links":{"self":[{"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/posts\/5661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/comments?post=5661"}],"version-history":[{"count":1,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/posts\/5661\/revisions"}],"predecessor-version":[{"id":5663,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/posts\/5661\/revisions\/5663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/media\/5662"}],"wp:attachment":[{"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/media?parent=5661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/categories?post=5661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenewsnow.org\/index.php\/wp-json\/wp\/v2\/tags?post=5661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}